It's no secret that social media is a powerful marketing tool. How to grow your engagement effectively on these platforms is what you may want to know, so what are the secrets?
In this blog we'll cover strategies for increasing your social media engagement and get you started with tips for each of the major platforms: Facebook, Twitter, LinkedIn, and Instagram. Utilise these tips and watch your social media following grow.
The internet is a busy digital stratosphere, a hive of information. Billions of users avidly share, upload and create content in an attempt to direct traffic to their pages, attracting likes and follows. With so much content, the fight for social engagement is more fierce than ever. It no longer pays to simply post consistently. Strategy and originality are key drivers in the competition for online popularity. Brands that neglect to acknowledge and harness the unbridled potential social media platforms offer limited potential and lack vision.
The first step to inspiring engagement on a page or platform is helping users discover a brand. Competitions are a great organic strategy for promoting awareness and increasing online engagement. By offering people the opportunity to win a prize, brands appear generous and current. Users are encouraged to like, share and follow to be in with a chance of winning a promoted offer. The spark is ignited by a user who is already present on a brands page. Therefore there is a genuine presentation of interest. This user can positively influence those who follow and emulate their online activity.
Giveaways are a quick, cost-effective strategy to help extend a brands’ social reach while generating leads simultaneously. To maximize the effectiveness of a competition, make sure the run time is no more than seven days. Contests have a conversion rate of almost 34%, which is higher than other content types. An average of over 34% of new customers are acquired through contests, with brands gaining an average of 17500 fans through such giveaways. Once these new users are connected, they will receive updates via your feeds, increasing the likelihood of further traction. Competitions held on Instagram accounts lead to a growth of followers 70% faster than account's that don't, so it's simply common sense to run these giveaways with loose regularity.
Successful social media marketing focuses on aiding the businesses objectives by utilising the channels where their audience are most prevalent. Due to the intricacies and sometimes controversies of platform algorithms, organic growth can be slow and inconsistent. This leads brands to turn to paid social advertising whereby they can position themselves towards their target audience, resulting in higher metric results including conversions...if done well!
Paid social media strategies, invest money in your brand's popularity and engagement. But that's not to say blindly spending money will turn your product into a bestseller. Each social media platform accommodates different types of paid advertisements, do your research to understand what separates the best from the rest. From filters to scheduled stories to influencer endorsements, harnessing the full potential of paid advertisements, targeting a desirable client base with compatible interests, demographics and behaviours.
Increasingly popular, influencer marketing facilitates better brand awareness, expanding a brands follower base, essentially boosting sales and customer loyalty. Instagram is the best performing platform for influencer marketing, with an average 3.21% engagement rate compared to 1.5% across all social networks. Instagrammers more actively comment, like, and share online content. Adding Instagram influencer marketing into your overall strategy can help to increase your brand awareness, grow your audience, and drive major sales! It's also the best channel for social action. Influencers are such an integral feature of brands digital strategy because they command and speak organically to large audiences, who trust and admire the content that influencer creates. Removing the forced veneer of advertising, influencers are able to promote a product or service in a personal, casual and relatable way. Instagram users view influencers as friends and are therefore more likely to buy into a brand endorsed by their platform. Consequently, this gives brands direct access to target markets.
Social media influencers are an indispensable and invaluable asset for building brand campaigns. A brilliant strategy for cross-pollinating and recycling content, influencers inherently understand what their followers like. Being placed front and centre of a wealth of social media users, all aspiring to emulate their favourite influencer brands benefit from building longevity through collaboration and establishing themselves within their influencers' community.
We know that social media engagement is important for marketing managers, and we've put together a list of our top tips to help you increase your followers, likes, retweets, shares, and more. Share these with the team at your company so they can all work on making sure their content gets shared as much as possible!
If you have any additional ideas or questions about how to improve your social media use in order to achieve higher profits for the business, "then come say hi on our socials".
Our experts are here to help make sure every consumer knows exactly what they need from you! What do YOU think? Do these tips seem like something worth trying out for yourself?
- First, analyze your engagement
- Create a strategy that aligns with your business objectives
- Make sure you understand your audience
- Produce and share your content intelligently
- Keep it topical
- Social listening is key
- Be empathetic
- Measure what matters and tweak to suit your audience needs