The Method Blog

The key to a successful inbound marketing plan is to initially identify challenges and current goals that any prospective customer could face. Establishing your target market is essential, and you should also determine how the internet...

So, you’ve just got back to work after the summer holiday and you need to hit the ground running.The good news is, your clients and prospects will be in the same frame of mind.Here’s how to boost your marketing during the key months of...

Here are a few things that some marketing professionals do - but we think would be better off, not doing. This is all about ensuring that your marketing activity is always cost effective and generates cracking leads. Please do not think...

Method is a creative, digital marketing agency. Except... umm... that’s not really what we are. In fact, we hardly use the word ‘marketing’ these days because we believe it implies a process of pushing information out into the big busy...

Here at Method, as a growth agency, we all have to wear several different hats. As the founder, I probably have them all: from beanies through to trilbies! I have to handle our lead generation, staff management, plumbing, job...

Can you count the number of new subscribers you have got to your blogs, this year, on one hand? Or can you count them on one finger? If this is the case, don’t worry; you are not alone!

Are you looking for ways to improve the quality of your leads? Are you finding your sales team are spending too much time with unqualified leads? You might need to re-think your marketing strategy and consider Inbound Marketing.

Mince pies have appeared in the shops, big budget ads are on the telly, and Santa is plotting his Christmas Eve route which can only mean one thing, Wilson Roberts’ Friends Christmas Nights is here again!

We often talk to people who are surprised when we tell them that it is possible to measure their ROI (Return on Investment) from their marketing activity.

Targeted marketing is all about being clear about your audience and the benefit you bring them. The most effective way to do this is to create buyer personas.