The Method Blog

We all value being treated as individuals. So much is lost professionally and personally when information is communicated impersonally. When broad-spectrum content is delivered, detail, context and nuance is neglected. 

Consumers identify with a brand, to which they can relate. Building a brand identity takes time, consideration and steady stream of content. Layering multimedia assets across varying platforms, maximises visibility, relatability and...

Here at Method HQ, we appreciate the impact that buyer personas can have on earning potential, content creation, and product development.

2020 had a dramatic impact on industry the world over. Almost universally, businesses have been forced to re-evaluate their customer's needs and innovate niche strategies to market and retail their product or service in order to adapt...

Creating a brand for your business assigns a specific identity and vision to attract your target consumer base. Conduct your research thoroughly to ensure you are fully familiar with the demographics of your audience, including age...

When analysing the features of your service which are of critical importance, there are a multitude of factors to consider. An intuitive software service must cater to a range of customers, each with their unique and specific needs.

Content marketing within e-commerce creates a natural space for your brand to platform and contextualise product or service USP's. Highlighting the companies strengths to both more generalised and target audiences, blog posts,...

Did you know that the idea for the internet was first muted back in the early 1960s? And that the first websites were created at the start of the 1990s? 30 years on, internet use is still expanding with (according to various online...

Here are five quick tips to help you create captivating and convincing copywriting and content. Here at Method, we do like a bit of alliteration!

The industry of e-commerce is rich with opportunity. By allowing brands to broaden their customer base exponentially, a company can evolve into an online business organically. E-commerce reputably strengthens a brand's...