New year, fresh strategy

And what better way to grow your business than to undertake a new inbound marketing strategy in 2025?

It's a good time to go inbound

January can be a dud time for many businesses. Unless you're running a fitness business, sales tend to slow down for many.

That means it's the perfect opportunity to revisit strategy and consider a refresh to get the ball rolling.

Breathing some fresh air into your marketing strategy could see some fresh leads and generate some new clients.

Regularly reviewing your strategy and making tweaks could just be the very thing you sometimes need to spruce up your marketing strategy.

A great place to start? Take stock of last year's results. What could be repeated this year? What can be done differently/better this year?

Maybe it's time to improve your inbound strategy.

What are the signs that you need a new inbound strategy?

1. Bounce rates are getting higher
2. Conversions aren't budging
3. There's a wide gap between paid ad clicks and organic clicks
4. Email enquiries and contact form entries have plateaued 
5. You're only building customer relationships during the buying stage

A breath of fresh air, inbound

Inbound marketing is easy. There's a simple science to it.

Here's how it works:

Essentially, inbound marketing harnesses our natural choice to buy something, over being forced to buy via pushy marketing.

It's highly effective, and it gives audiences some breathing space before they buy. No one wants to be forced into buying something.

The hard sell/cold call strategy works for some businesses, but inbound can build stronger business-customer relationships. Imagine generating double the conversions organically, for people who find your marketing content genuinely useful.

The result? You'd build more sustainable, long-term relationships - and your customers are less likely to switch to another business.

Inbound marketing is all about content that audiences will find valuable. Rather than pushy sales, it's a content-focused strategy which drives educational content forward - something that audiences will find useful and valuable.

The sweet spot of value lies in personalisation. If you personalise this content, your audiences are guaranteed to become more and more curious and enjoy your product more.

Going inbound in 2025

Using inbound strategies in 2025 is all about harnessing the true power of AI to generate content and monitor lead and customer behaviour.

If content generation takes time, then AI is your powerhouse employee which shaves hours off your content generation time.

Automation software can handle heavy workloads, and it knows what your customers will find valuable.

With AI tracking software (built into your CRM) you can track your customer's behaviour and generate useful strategies that are tailored specifically to your different buyer persona categories.

Turning strangers into long-lasting relationships

The general flow of the inbound customer journey goes something like this:

1. Attract: Stranger to Visitor
   With blogs, social posting and interesting ads, you'll generate clicks and reel in visitors.
2. Convert: Visitor to Lead
   With contact forms, landing pages and carefully considered call-to-actions, you'll convert these visitors into leads.
3. Close: Lead to Customer
   By using your lead's data and implementing them into your CRM, you can target your lead with personalised emailing. They'll love your content and service or product so much that they buy and become customers.
4. Delight: Customer to Evangelist
   With surveys, smart content, and monitoring on socials (engaging) your customer will be a loyal customer who promotes your business.

Marketing with purpose, not pressure

Inbound strategy is all about removing the pressure to buy your product. It equates to the removal of any feelings of urgency or feelings of obligation to buy into your business.

Inbound strategy is based more on fostering relationships, and it markets to your customer

It's marketing to your customers without just the purpose of making money. It's generating content that educates, informs, and engages your customers to genuinely benefit their lives with your product.

Looking to level up your marketing game? Choose an inbound method that works.

Improving your inbound marketing plan might just be the very thing that sparks revolutionary growth this year. Foster valuable relationships with your customers from the very beginning - just ask us how.

We live and breathe the inbound strategy, and we're all about gaining organic traffic by generating really useful content that your audience will love.

Collectively, we're a conveyor belt of varied skill sets. We're designers, we're creators, we're photographers, we're strategists, consultants - and everything else in between, not to boast, or anything.

For a New Year's marketing resolution that you'll really stick to, get in touch with us here at Method.