The rise of micro-influencers: How authenticity impacts ROI
Influencer marketing is undergoing a transformation. Brands are increasingly moving away from...
Busting the B2B influencer myth
When you hear 'influencer', what springs to mind? Tik-Tokkers dancing to trending music for their...
Will AI influencers work?
Have you ever caught yourself thanking Siri, or apologising to your Alexa? As digital presences...
'Deinfluenced': What's the latest social media trend all about?
It's populating the internet with catchy songs, it's created a whole network of online communities,...
How to build a social influencer audience
Building an influencer audience is a progressive and intelligent marketing strategy. Allowing your...
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