Picture it. It’s a Monday morning, coffee in tow, you sit down to look at your conversion figures. You open your CRM’s lead tracker, and the figures are the still the same as they were a week ago.
A long time ago, in a marketing plan far far away, you'd cast out your marketing strategy.
But many months and a small marketing investment later, and you're still watching stagnant numbers.You’ve been watching the analytics and tracking data with hawk eyes. But the numbers just aren’t budging, and your leads are totally inconsistent. Your prospects simply aren’t nibbling.
Hitting the wall
This is a wall many businesses face as part of their marketing journey. Inconsistent leads are a sign you need a rethink of your marketing plan - perhaps your strategy simply isn't working.
Updating your marketing strategy is like drenching a rusty bike with WD40. It can really save your business. Because having rock-solid stagnancy in your marketing journey affects everything else. It causes your business to become stagnant, too.
So, what are the signs you need a new marketing strategy?
- Your email marketing is generating 0 responses
- Your social media is a virtual ghost town
- Your marketing plan is too outdated
- Your buyer persona has changed
Your email marketing is generating 0 responses
Email marketing is one of the most cost effective marketing methods, and the ROI can be astonishing for growth. It's one of the most profitable forms of marketing.
As email marketing has the potential to be your best-value customer magnet, it's an important marketing tool to get right. Get it right, and prospects can become long-lasting, loyal customers - all from one simple well written email.
But, your emails are being blanked.
So what could be the problem with your email marketing?
- The copy is bland
- There is no sense of urgency
- It's not personable or relatable to that customer
- The offer has little value
If copy is bland and passive, prospects simply won't be engaged.
Email marketing is just as competitive as every other form of marketing. Your email content is certainly lying amidst a long queue of other emails (which could potentially be selling competitor content). If emails don't stand out and they aren't personable, people aren't going to be interested.
Or perhaps what you're offering isn't actually substantial. Maybe your content isn't worth the click? If you consistently send out low-value emails with little gravity, your prospects are going to quickly associate you with having nothing to offer. And before you know it the 'unsubscribe' or 'opt out' button is hit.
Your social media is a virtual ghost town
Social selling is important. It's your virtual vehicle to creating an online presence. Getting very little to no engagement despite endless efforts to build a strong social media presence? It's a tell tale sign that your marketing plan needs a revamp. Social markets generate most brand awareness, and if you're not gaining any traction from your socials at all, it's time to backtrack. Perhaps you're using the wrong platform for your business, or you're not posting consistently enough, or your content isn't engaging.
Your marketing strategy is just...old
It's recommended that you review your marketing strategy at least every year. If your marketing plan is collecting some cobwebs, it might be time for a revamp.
Renewing the strategy keeps your business current, and gives it a breathe of fresh air. Keeping track of your data allows you to create new marketing strategies, and keeps your business up to date with the pace of it's industry.
Your buyer persona has changed
If you've been trying the same plan for a few years and your results are disappointing, it might be time to rethink your buyer persona altogether.
Your buyer persona helps you find your marketing flow. The buyer persona dictates your marketing plan and it will inform pretty much all of your marketing choices. This means every time your buyer persona changes, so should your marketing plan.
So if you're marketing your product or service to the wrong market, you're preaching to the wrong crowd - and it might be time to establish a new marketing angle.
Want some free marketing tips?
Sometimes a fresh perspective goes a long way. Method have got a whole load of insightful marketing resources to help spruce up your marketing plan and achieve growth in 2023.
Check out our buyer persona guides, inbound marketing tools, and our podcast.
Oh, and they're all totally free.
