Search results for buyer persona

Here at Method, as a growth agency, we all have to wear several different hats. As the founder, I probably have them all: from beanies through to trilbies! I have to handle our lead generation, staff management, plumbing, job...

Can you count the number of new subscribers you have got to your blogs, this year, on one hand? Or can you count them on one finger? If this is the case, don’t worry; you are not alone!

Targeted marketing is all about being clear about your audience and the benefit you bring them. The most effective way to do this is to create buyer personas.