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A crash course in Chat GPT

If you've never heard of Chat GPT, you might live under a rock.

About a year ago (30th November 2022 to be exact), Open AI released a language model that would change the course of marketing forever.

As we approach Chat GPT's first birthday, it's safe to say Chat GPT has rooted itself comfortably into the world of content marketing for the foreseeable, and beyond.

It's a very smart cookie, and it only continues to get smarter. The Chat GPT we know today won't be the same in a year's time.

As we continuously feed the AI model with inputs, it grows in intelligence. That's right, all those millions of inputs have automatically moulded the inner wirings of the app, just like the neural pathways in our brain form learning patterns.

It is AI that learns from its own interactions. These inputs have moulded AI learning patterns we could never have dreamed of 25 years ago.

If you haven’t been using the newest developments in AI, then you’re missing out. It cleverly uses deep learning techniques to generate human-like responses in conversations. By training on a large corpus of data, including internet text, Chat GPT can mimic conversational patterns and provide useful information.

But before we delve into the intricacies of leveraging Chat GPT - let’s revisit what Chat GPT actually is.

And what better way than to ask Chat GPT itself?

In response to the input ‘What is Chat GPT?’, it told us...

‘Chat GPT is designed to generate human-like text and engage in natural language conversations with users. It's trained on a massive amount of text data from the internet, which allows it to understand and generate coherent and contextually relevant responses in natural language.’

That means Chat GPT can be used in assisting with a wide range of tasks, including...

  • Web integration
  • Customer communications and support
  • Auto-responses
  • Marketing
  • Completing sentences or paragraphs
  • Answering questions
  • Prompting ideas

Conveniently, Chat GPT's extensive uses are applicable to all areas of your inbound strategy. With the right inputs and tactical string-pulling, marketers can leverage Chat GPT to pull the weight in both marketing and sales.

And the results are something else.

But Chat GPT is so much more than a language model.

Why should we use Chat GPT in marketing?

Using Chat GPT as your go-to AI marketing has its benefits:

  • Generates branded content
  • Speeds up content creation
  • Initiates content structure
  • It's available 24/7
  • Allows data insights
  • Drives conversations
  • Cross-integrates with other AI software

So how can you harness Chat GPT to supercharge your marketing strategy?

Top Tips for using Chat GPT for your inbound strategy

Using Chat GPT for your content marketing? Here are a few things to bear in mind...

• Be clear and concise

While Chat GPT is able to infer meaning from your inputs, it can't understand you in the same way a human can. Be completely clear and concise with your inputs, to generate useful responses.

• Identify your target audience

Make Chat GPT aware of your target audience, and who is going to be reading the content that it generates. This will help it refine the content and create tone.

• Get to know Chat GPT

Mess around with it. See what Chat GPT can do. You might find something amazingly ground-breaking through mere experimentation.

• Let Chat GPT get to know you

The more you tweak the system prompts, the more Chat GPT will get to know you better. It will self-train based on your pattern of inputs. Feel free to tell Chat GPT what you think of its content creation. You can literally mould it into your digital co-worker.

• Embed into your site

Integrate Chat GPT into your site, social media, or messaging apps. This will make it easily accessible to your audience and can provide support/auto-responses, even when your support team are off the clock.

• Monitor and optimise

Integrating Chat GPT as an interactive bot? Regularly monitor the conversations between Chat GPT and your audience. Tweak your inputs accordingly, so that Chat GPT can communicate with your specific audience more effectively.

• Remember, Chat GPT is not human...

While Chat GPT is pretty damn clever, we shouldn't use it for absolutely everything. It's not flawless, and it doesn't have the same charm as human content. That's why it's good to use Chat GPT as a prompt, but don't rely on it's every single word.

Even when you ask Chat GPT 'Should I use Chat GPT for my content creation?', It responds with

'Chat GPT can be a valuable tool to assist in content creation, but it should be used as part of your content creation process, rather than a complete replacement for human creativity and expertise.'

It's even humble.

If you haven't used it already, what are you waiting for?

Incorporating Chat GPT into your brand's inbound marketing strategy can have a profound impact on lead attraction, customer engagement, and conversions.

By leveraging this AI-powered chatbot, you can provide personalized support, drive relevant recommendations, and ultimately strengthen your brand's relationship with its audience.

If you're still late to the party - then what are you waiting for? Start exploring the possibilities of Chat GPT and take your inbound marketing efforts to the next level.

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