The power of design in marketing
The 5 whys of marketing allow for a business to target and maximise its customer base by understanding customer needs and positioning its products to make them attractive to the customer.
An in-depth iterative process, these 5 whys enable the marketing team to analyse the reductive symptoms hindering the success of their brand. Marketing is a process which allows companies to communicate their aesthetic and message with subtlety and minimal obvious commercialism. Effective marketing quickly and effortlessly persuades the consumer of their need for their specific product or service over those of competitors. A brands key aesthetic and core message are of central importance when progressing both external and internal business.
5 Whys is an iterative interrogative technique used to explore the cause-and-effect relationships underlying a particular problem. The primary goal of the technique is to determine the root cause of a defect or problem by repeating the question "Why?" Each answer forms the basis of the next question. The "5" in the name derives from an anecdotal observation on the number of iterations needed to resolve the problem.
As a small family of friends, at Method Design we pride ourselves on providing a personal and compassionate service to our customers. Delivering a bespoke, person-centred approach is one of our core values. We take the time to comprehend the key marketing message which each company we work with needs to get across to its customer base. In our experience, marketing managers truly understand design and the importance of creative processes. They understand where they can utilise our skills to best effect; We collaborate with these creatives to produce effective solutions to the marketing objectives they aspire to. Our aim is to make this process inclusive at the same time as adding value to their marketing objectives. Once we have agreed on requirements with our clients, then collateral can be tailored to specific specifications and media. This could take the form of leaflets, flyers, video photography and other appropriate methods.
There are instances in which clients have come to us with ideas which are not yet fully formulated and we have worked with them to help crystallise their ideas. With our skills and experience, we can help clients identify which assets will work most effectively for a particular audience.
At Method Design we aim to produce the correct messages via the correct collateral. Over a period of time, we become an integral contributor to the marketing departments of our clients.
They always help broaden the scope of ideas.
Graham Smith Fish4Dogs
Fish4Dogs in a much-valued client who trust us implicitly with their marketing assets. Discussing our work with them, company director Graham Smith offered this feedback to the work we have done for them. “I think we were drawn to Method Design because they operated cohesively as a team. They always help broaden the scope of ideas. We were a small company when they first came on board and we grew as Method Design did. We were able to articulate what the company represented and one of the clear things that we wanted to do, to differentiate ourselves, was to outline that the Pet Industry is dominated by the corporate world. Brands like Procter and Gamble, Palmolive. These are the giants that own most of the key brands in the Pet Sector and one of our challenges, though the design, was to illustrate that we were different.”
“We are a small company which has the love of cats and dogs at the heart of what we do. We wanted to appear small and friendly and also competent to make it apparent that we would always put the health of dogs at the forefront of our fundamental values. We simply wanted to convey personality and appear more quirky than our competitors. That was our challenge and we wanted to get to a point where our designer really represented that and made us feel like we had comfortably achieved an aesthetic that communicated that ethos. When you give an assignment to Method Design, you don’t have to spend a huge amount of time briefing it in because they get it straight away. Method Design feel like an extension of our team.”
I’ve always trusted James and Laura’s design flair.
Mark Britton Crimson
Mark Britton Head of marketing at Crimson, a fast-moving technology and recruitment agency, echoes Graham's feelings about our ethics and design techniques. “I couldn’t work with a large agency. Method make it easy to do business; I make a call, discuss what I’m looking for, sometimes urgently and without fail I get what I want, give or take minor tweaks. I’ve worked with Method for close to 15 years. In that time we’ve produced brochures, websites, conference videos, exhibition stands, office branding and more fact sheets than I’d care to shake a stick at. I’ve always trusted James and Laura’s design flair. Twice Method Design has helped me turn a shabby looking brand into something very special.”
“It’s hard to put a price on good design, but like a spoon full of sugar with a sour tasting medicine, a complex message always goes down better when it’s clearly laid out. With the climate of the design industry currently oversaturated by meticulous and beautifully packaged consumer brands, it feels increasingly important to acknowledge that audiences respond well to a well thought out aesthetic. Good design communicates a level of quality and care, demonstrating to prospective clients that we have made it our personal mission to provide the most competitive designs for every client who entrust us with their business. Marketing is an easily overlooked asset within design, but one which can quickly revolutionise a business and attract fresh custom.”
With the climate of the design industry currently oversaturated by meticulous and beautifully packaged consumer brands, it feels increasingly important to acknowledge that audiences respond well to a well thought out aesthetic. Good design communicates a level of quality and care, demonstrating to prospective clients that we have made it our personal mission to provide the most competitive designs for every client who entrust us with their business. Marketing is an easily overlooked asset within design, but one which can quickly revolutionise a business and attract fresh custom.