Branding unpacked - Domino's
Domino’s journey from a single pizza store in 1960 to a global franchise showcases the power of...
By Paul Jackson
What's in a name? How to decide your brand name
A brand name is more than just a sound. It sets the tone of your brand forever, and it represents...
By Tilly Bishop
How strong is your brand?
If you wanted your business to be remembered for one thing, what would it be?
It's a headscratcher.
By Tilly Bishop
The death of Twitter
Do you remember that ominous tweet from Elon Musk back in April? He wrote
"And soon we shall bid...
UX Writing - what is it and why is it important?
The last time you opened an app, did you pay attention to the words used on the buttons? Probably...
By Paul Jackson
What can we learn from Wimbledon's marketing?
As the UK anticipates the 136th edition of the globally recognised tennis tournament, we turn our...
By Tilly Bishop
It's easy to greenwash your business without knowing
We’ve all heard of whitewashing in business. Companies lying about an issue or situation to make it...
By Paul Jackson
What do you really want?
Let’s be honest. One of the hardest questions in the world is ‘What do I want?’
Life is tightly...
By Tilly Bishop
Is your website working?
Your website is arguably one of the most important things you need to market your business. You...
By Paul Jackson
Your brand is more than just a logo
Branding encompasses your company ethos, goals and vision so is more than a logo. In this episode...
By Paul Jackson
Could you start a business?
Everyone has the potential to create their own brand. All that is required is passion, enthusiasm...
How to Start a Business
Starting a business may appear quite simple on the surface. However, the complexities of...
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