By Paul Jackson
Dummies guide to short-form video
In 2024, creating short-form videos is easier than ever.
You don't need fancy equipment to start...
By Paul Jackson
Marketing to shorter attention spans: What you need to know
In the age of information overload, capturing and retaining consumer attention has become one of...
By Paul Jackson
How to win your customer's heart
Marketing is a bit like dating.
You have to 'click' with your leads to build relationships, and it...
By Paul Jackson
Marketing trends to look out for in 2024
With each year as random as the one before, it's difficult to predict what will happen in the world...
By Paul Jackson
Mastering high-value content
Welcome to another episode of Behind the Madness, where the focus is on business growth, working...
By Paul Jackson
Are you scared of TikTok?
Does the idea of downloading TikTok fill you with dread? You're not alone. Ever since it...
By Paul Jackson
Craft effective emails without sounding like a corporate robot
Dear Investomer,
We're just reaching out to touch base so that we can cover all grounds of...
By Paul Jackson
Reduce your customer churn rate
Keeping a business stable can feel like keeping a boat afloat. If a boat has holes in it, it'll...
By Paul Jackson
Increasing your prices? How to tell your customers
Whether you're the one making profits or the one spending the cash, price increases affect us all.
...
By Paul Jackson
How AI is changing marketing
AI has nestled itself comfortably into our lives and has set deep roots into the fabric of our...
By Paul Jackson
What can we learn from Wimbledon's marketing?
As the UK anticipates the 136th edition of the globally recognised tennis tournament, we turn our...
By Paul Jackson
What do you really want?
Let’s be honest. One of the hardest questions in the world is ‘What do I want?’
Life is tightly...
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