By Paul Jackson
How much stress is healthy?
The word 'stress' often brings a collection of negative connotations alongside it.
But not all...
By Paul Jackson
What's in a name? How to decide your brand name
A brand name is more than just a sound. It sets the tone of your brand forever, and it represents...
By Paul Jackson
The power of teasers: What the film industry teaches us about marketing
Few industries have mastered the art of building anticipation and delighting customers as...
By Paul Jackson
How important is taking time off?
When your brain feels like it's over capacity and doing everything all at once, it could be a sign...
By Paul Jackson
It's not what you know, it's who you know
We've all heard of 'It's not what you know, it's who you know.'
Essentially, the phrase reduces...
By Paul Jackson
Give your inbound marketing plan a boost
If your business had it's own marketing logbook, a to-do list that was uniquely tailored to your...
By Paul Jackson
Dummies guide to short-form video
In 2024, creating short-form videos is easier than ever.
You don't need fancy equipment to start...
By Paul Jackson
Marketing to shorter attention spans: What you need to know
In the age of information overload, capturing and retaining consumer attention has become one of...
By Paul Jackson
How to win your customer's heart
Marketing is a bit like dating.
You have to 'click' with your leads to build relationships, and it...
By Paul Jackson
Marketing trends to look out for in 2024
With each year as random as the one before, it's difficult to predict what will happen in the world...
By Paul Jackson
Mastering high-value content
Welcome to another episode of Behind the Madness, where the focus is on business growth, working...
By Paul Jackson
Are you scared of TikTok?
Does the idea of downloading TikTok fill you with dread? You're not alone. Ever since it...
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