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By Paul Jackson
How does sleep affect our productivity?
We spend about a third of our lives asleep. In the grand scheme of life, that's quite a lot....
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By Paul Jackson
How to be a show off
Whether you're an SME owner, marketing manager, or anything in between - you know how beneficial...
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By Paul Jackson
Cutting the crap: The art of honesty
A long time ago, in a marketing land far far away, marketing was fairly simple.
The boundaries of...
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By Paul Jackson
How much stress is healthy?
The word 'stress' often brings a collection of negative connotations alongside it.
But not all...
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By Paul Jackson
What's in a name? How to decide your brand name
A brand name is more than just a sound. It sets the tone of your brand forever, and it represents...
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By Paul Jackson
The power of teasers: What the film industry teaches us about marketing
Few industries have mastered the art of building anticipation and delighting customers as...
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By Paul Jackson
How important is taking time off?
When your brain feels like it's over capacity and doing everything all at once, it could be a sign...
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By Paul Jackson
It's not what you know, it's who you know
We've all heard of 'It's not what you know, it's who you know.'
Essentially, the phrase reduces...
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By Paul Jackson
Give your inbound marketing plan a boost
If your business had it's own marketing logbook, a to-do list that was uniquely tailored to your...
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By Paul Jackson
Dummies guide to short-form video
In 2024, creating short-form videos is easier than ever.
You don't need fancy equipment to start...
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By Paul Jackson
Marketing to shorter attention spans: What you need to know
In the age of information overload, capturing and retaining consumer attention has become one of...
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By Paul Jackson
How to win your customer's heart
Marketing is a bit like dating.
You have to 'click' with your leads to build relationships, and it...
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