The backend software you select and use to build your brand's website communicates your signature aesthetic to both your established and prospective consumers. Content management systems (CMS) offer unique built-in tools and design assets, designed to streamline your processes and functionality. CMS software is constructed with specific client requirements in mind. Therefore the strengths and weaknesses associated with each software system, demand careful analysis.
Selecting the most suitable software system will expedite your success and unlock the untold potential, achievable throughout your product's lifecycle. Conversely, select an ill-fitting CMS, and your brands' online presence will jar, feeling clunky and dated.
Method recently made the monumental desicion to shift from WordPress to HubSpot, a cloud-based software system for inbound marketing, sales, and customer service. Aspiring to refine and evolve targeted content, improve design features, and manage the maintenance of the backend software systems better, with CMS Hub, both marketers and developers are provided with the specific tools commonly required to construct comprehensive websites built around customer experience.
Using HubSpot's software products to produce exciting and insightful content, optimising our site conversions, whilst monitoring and measuring ongoing performance goals all in one place, HubSpot quite organically felt like a good fit for us.
HubSpot and WordPress are digital marketing teams most commonly used CMS's. Whilst HubSpot offers a more innovative website building experience, WordPress is easy to use and malleable enough to work cohesively with varying websites.
So What Are The Key Differences Between the HubSpot CMS Hub and WordPress and why have Method opted in favour of HubSpot?
WordPress was established 18 years ago, currently hosting over 70 million websites. Before this software system evolved into a CMS platform, it was a well-known blogging platform. Launching the careers of the blogging worlds most prolific content curators WordPress currently powers a whopping 30 per cent of all websites. Popular for its easy to use design but with overly complicated integrations and additional software programs.
HubSpot has incorporated the most robust features of WordPress and a complete customer relationship management (CRM) system, which is integral to successfully converting potential leads and then storing all data and details for the engaged website visitors. HubSpot's award-winning inbound marketing strategies attract customers by creating valuable content and experiences tailored to them. Essentially, HubSpot operates as a fully integrated digital marketing solution.
Blogging
Blogging is a crucial feature of what we do here at Method HQ. Those familiar with our work will keep up to date with our regular features uploaded to HubSpot, conceived to help improve your working processes, keep your tech knowledge current and lightly entertain you with our fun-filled podcasts. We chose HubSpot as our hosting platform because of the software's seamless usability, SEO optimisation tools, strategic social media assets, along with a comprehensive blog editing suite.
Previously we had favoured WordPress's straightforward, text-centric approach to blogging. However, the limited design options, uploading facilities and plugins on offer were underdeveloped and therefore limiting. It was time to upgrade.
Landing Pages
Guiding customers towards a targeted product or service, landing pages offer the opportunity to create conversions and evolve your customer base. Our approach to devising successful landing pages at Method are centred around functionality and simplicity, with the audiences navigation experience kept in mind at all times. HubSpot's ability to convert potential leads into sales through expert design tools, intuitive design templates and optimiser tools conceptualised to boost SEO value are all included in the subscription costs. However, WordPress requires additional costs for plugins that, when explored, are not excellent value for money. In addition, WordPress' approach to landing page curation now feels unintuitive.
As with most HubSpot tools, simplicity and user-friendliness reign supreme for website management. The drag and drop interface can be extended to create custom experiences on individual pages. The CMS Hub takes customisation to the next level with innovative developing tools. Thanks to the flexible themes system in HubSpot, developers can build experiences for marketers to make content creation easy and tailored to the marketing team's needs and preferences.
Website Management
Physical shop spaces are becoming increasingly less important to the way products or services conduct their business. Instead, websites are the primary vehicle by which brands promote themselves, reducing overhead costs and maximising efficiency through algorithms. Integrated into the HubSpot experience, a unique virtual marketplace which provides numerous templates with custom themes available to designers facilitating websites with integrated CMS hubs to help brands reach broader audiences has been devised. The design variety available online via HubSpot is essentially unrivalled. In conjuncture, WordPress requires additional software to create websites outside of the standardised mould. Although the website management tools on offer are easy to design and build, we prefer to advance the development of our brand with progressive site-building software which keeps ahead of the technological curve.
SEO
Search engine orientation (SEO) optimisation is our obsession over here at Method. We know that by nurturing rewarding relationships with our audience, refining the customer experience and leading more uniques to our site, that effective SEO is the key ingredient to enhancing conversion rates, growing a loyal customer base, and essentially, profit margins. HubSpot's inbound marketing strategies are fundamentally centred around keyword research and on-page SEO optimisation. HubSpot comes with enterprise-grade SEO tools programmed into the software package. These include Inbound link tracking, Google Search Console integration, Page performance tracking and Competitor tracking. However, WordPress does not prioritise or promote SEO's importance, offering access to a limited pool of third party SEO assets. So, for this reason, HubSpot was a no brainer.
Social Media
Without a significant social media reach, content falls on deaf ears. Marrying social media integration with your website maximises visibility and inspiring current conversations built around your brand's content. Content sharing is king with HubSpot is known for keeping ahead of social media trends, providing analytical tools for measuring how successful strategies are to promote a brand's products and services. WordPress requires remote tools to provide sharing option, which can feel frustrating and time-consuming, plus there is no option for analytics built into WordPress' software.
So for all these multifaceted reasons, our empire is built upon HubSpot's prolific online soils. We love to hear what you think of our content, so tweet, share, comment, like or dislike your feedback via your social platforms, we will be listening!
