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A company is at its best when all the elements work seamlessly together. The same is true of a CRM. The more users updating information to keep it up to date, the better able you are to understand how your business is faring, and where...

All your contacts have a lifecycle stage applied to them (or they at least should). Knowing where a specific contact is in your processes, allows you to understand better how to handle them, and know which part of the process they are.