What is a lifecycle stage?

All your contacts have a lifecycle stage applied to them (or they at least should).

Knowing where a specific contact is in your processes, allows you to understand better how to handle them, and know which part of the process they are.

Imagine a potential lead, who has actively engaged with you and could be in a position to buy, but is not categorised, they could fall by the way side.

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What are the lifecycle stages?

The HubSpot default Lifecycle Stage property are listed below:

  • Subscriber: contacts who know of your business and have opted in to hear more from your team. Typically a visitor that has signed up for your blog.
  • Lead: contacts who have shown sales readiness beyond being a subscriber. An example of a lead is a contact who signs up for a content offer from your business.
  • Marketing Qualified Lead: contacts who have engaged with the team's marketing efforts, but are still not ready to receive a sales call. An example of a MQL is a contact who respond to a specific form in a marketing campaign.
  • Sales Qualified Lead: contacts who have indicated through their actions that they are ready for a direct sales follow up. An example of a SQL is a contact who submits a question about your product through a contact form.
  • Opportunity: contacts who are real sales opportunities.
  • Customer: contacts with closed deals.
  • Evangelist: customers who advocate for your business and whose networks may be leveraged for further leads.
  • Other: a wildcard stage that can be used when a contact does not fit any of the above stages.

The lifecycle stage of a contact or company can be changed by automatic syncing and therefore cannot be edited. Learn how to create a custom lifecycle stage property.

How do I update the Lifecycle stage property?

To keep the Lifecycle stage property updated, you can do the following:

Please note: a contact's lifecycle stage is only meant to progress forward, down the funnel. Imports, workflows, and form fields can only set the default Lifecycle Stage property to a lifecycle stage down the funnel. You can only set a lifecycle stage backwards manually, or in a workflow by clearing the Lifecycle stage property prior to setting the new value.

More on Lifecycle Stages can be found - https://knowledge.hubspot.com/articles/kcs_article/contacts/use-lifecycle-stages

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