How to map the customer journey
Edward Norton Lorenz theorised that a single flutter of a butterfly's wings had the potential to...
Are you scared of TikTok?
Does the idea of downloading TikTok fill you with dread? You're not alone. Ever since it...
The tricks and treats of Halloween marketing
Spooky season is fast approaching which means: Trick or treat?
Its commercialisation is largely...
The importance of privacy
Every single day you're probably faced with a sentence that reads something like:
'By clicking...
Craft effective emails without sounding like a corporate robot
Dear Investomer,
We're just reaching out to touch base so that we can cover all grounds of...
Stop giving a f*ck about things that don't matter
Einstein once said 'A person who never made a mistake never tried anything new.'
Not all of us are...
Reduce your customer churn rate
Keeping a business stable can feel like keeping a boat afloat. If a boat has holes in it, it'll...
How strong is your brand?
If you wanted your business to be remembered for one thing, what would it be?
It's a headscratcher.
Web design vs web development: ingredients for a successful website
Your website is at the forefront of your business. It's your digital hub and the epicentre of your...
Increasing your prices? How to tell your customers
Whether you're the one making profits or the one spending the cash, price increases affect us all.
...
Alexa, optimise voice search marketing
As technology continues to mould around our busy lives, the functionality and user experience of AI...
Budgeting tips in an expensive marketing world
You don't have to be a business owner to know that times are financially tough. Just like the...
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