Method Design earned its events stripes long ago, working closely alongside marketing managers and event producers.
We know just how to curate the day’s look and feel from design of leaflets and delegate packs, right through to registration websites. Today though, it’s filming your event we’re putting under the spotlight. Whether yours is a small stand at a trade show or a management conference on a massive scale, let us help by running through what advantages film brings.
Because every event is unique, documenting it with video brings a host of benefits:
- It’s a great way to get your message across to new customers. How can you stand out from the competition? Get ahead of the curve. Video sharing on social media has rocketed in the past five years and continues to soar: Cisco estimate Internet video traffic will grow fourfold from 2015 to 2020. Why? Movement draws the eye. Humans are drawn to stories, and like to share them. How better to show off the narrative of your day than with the fluidity and vibrancy of video.
- It encourages delegates to re-engage with your brand. Putting a speaker’s keynote address online means the day lives on; in advertising this during and after the event, you drive traffic back to your website.
- It keeps your current customers who couldn’t make it feeling valued and in the loop. Events are designed to attract the whole span of clients towards your product: in filming it, you make sure you don’t miss the attentions of your loyal client base. And there is no better medium for capturing attention than video.
- It lets you reflect on past events internally with your team. During the course of a day, a host cannot hope to be everywhere at once without Hermione Granger’s Time-Turner. Reviewing the footage lets you see how your guests reacted to that priceless moment; what were the highlights, and what can be tweaked for next time.
You can of course edit the material differently for each of these markets. One-size-fits-all doesn’t apply in the world of video. We can render you any number of formats to suit: be it promo-style short videos with talking heads, or the full stream of a keynote speech to go out in your next interactive newsletter. Or you might want both! So if promoting next year’s event is a top priority, we’ll cut together a 30 second montage of enthusiastic delegates talking about the day. If you also want to get people spreading the word to colleagues, we’ll cut down the headline address to a 10 minute recap for them to share and promote across Twitter and Facebook.
Whatever you’re trying to achieve, video converts a flash-in-the-pan event into something vivid and long lasting. Events are an investment: video maximises the return on that investment by making your time and planning reach further.
Talk to us today about just how much of an edge video will give you.
