Located at the heart of this thriving city, Hereford Cathedral is not only a place of worship, it is also a leading West Midlands visitor attraction.
Their aim
At the beginning of 2018 the cathedral had a challenge.
They recognised that it should do more to bring the cathedral to life, as both a place of worship and as an active community partner.
The key here would be enlivening its overall branding and communications.
They put together a project tender and then invited a number of creative agencies to pitch.
What we did
Here at Method, we thrive on creative, customer-engagement projects such as this.
After winning the commission we began by digging down into a range of stakeholder feedback that the cathedral had already gathered.
We also reviewed and challenged all their existing marketing materials.
From this it became clear that a wide mix of logos, fonts and colours were being used.
Fresh but most importantly, consistent storytelling was now needed and working consultatively with the team, we set out to update their full marketing mix.
So, where to begin?
Well our starting point was to go back to basics and create a smart, distinct logo that highlighted the cathedral tower, while also introducing a secondary element showcasing the corona, the unique decorative crown suspended in the cathedral’s nave.
A comprehensive range of engaging materials, including new newsletters and café menus, flowed from this.
This invigoration branding project is now ongoing and the overall process to bring everything in line with the cathedral’s ‘new look’ is expected to take around eighteen months.
What they said
This a smashing example of a project where we’ve had the opportunity to example the Method magic and we are very pleased with the enthusiastic feedback received so far.
This very happy client said that the work we produced was both elegant and informative. They also told us that from now on, they want us to deliver all their work of this nature.
Great… That’s what we do. That’s what we’re here for!
Header photo by - Ash Mills
