The Method Blog | Buyer Persona (2)

The concept of converting a stranger into a prospect is like a first date. The initial phase of...

For some businesses, marketing on social isn't always easy and even then, the term 'marketing' on...

How many times have you looked at your Friday afternoon marketing to-do list and thought ‘that...

Picture it. It’s a Monday morning, coffee in tow, you sit down to look at your conversion figures....

Ever wanted to become a mind reader? Get a job in marketing, and you've made the first step.

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Who are you selling your product to? It’s great to have a rough idea of your target audience - but...

Any business owner knows their product or service inside out, and they know how it solves a problem...

You’ve created a great business concept, designed and created the perfect product, developed a...

There is an overwhelmingly vast amount of marketing decisions that must be made when establishing...

Within the last decade, digital platforms have become far more integral than they used to be (as...

Developing an effective marketing strategy is of fundamental importance to your brand, enabling it...

Managing your own business and being your own boss offers the opportunity to achieve independence,...