Why adding characters in your marketing works
For thousands of years, we've used stories to share knowledge, connect emotionally and make sense...
Will AI influencers work?
Have you ever caught yourself thanking Siri, or apologising to your Alexa? As digital presences...
Marketing on YouTube: Your guide to success
Small business marketing tends to push YouTube to the lower end of the list when it comes to...
Behavioural targeting: What, how, why
Would you rather see ads for things you're interested in or ads that have nothing to do with you?
...
How to win your customer's heart
Marketing is a bit like dating.
You have to 'click' with your leads to build relationships, and it...
Is SEO really worth it?
'Is SEO really worth it?'
Search this term into Google, and you'll find SEO self-promotes to the...
How strong is your brand?
If you wanted your business to be remembered for one thing, what would it be?
It's a headscratcher.
Alexa, optimise voice search marketing
As technology continues to mould around our busy lives, the functionality and user experience of AI...
Budgeting tips in an expensive marketing world
You don't have to be a business owner to know that times are financially tough. Just like the...
How to use web metrics to understand your audience better
Ever opened up your analytics dashboard and thought, ‘Wtf does all this mean?’
Acquisition,...
Use social selling to your advantage
How many people are on social media?
Worldwide, it’s 4.8 billion. Just to put that into...
Why you shouldn’t make cuts on your marketing
We’re all becoming too familiar with the state of inflation. With the UK's average weekly shop...
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