Marketing managers – stop doing these four pointless things By James Roberts Here are a few things that some marketing professionals do - but we think would be better off, not doing. This is all about ensuring that your marketing activity is always cost effective and generates cracking leads. Please do not think...
Why HubSpot should be your ‘go to’ for lead generation By James Roberts Method is a creative, digital marketing agency. Except... umm... that’s not really what we are. In fact, we hardly use the word ‘marketing’ these days because we believe it implies a process of pushing information out into the big busy...
7 Tips to Improve Your Sales Team's Conversion Rate By James Roberts Here at Method, as a growth agency, we all have to wear several different hats. As the founder, I probably have them all: from beanies through to trilbies! I have to handle our lead generation, staff management, plumbing, job...
Everyone Hates a Sales Cold Call By Paul Jackson - Ring ring- Hello?- Hello are you interested in our marketing services, we are brilliant, we have loads of experience and get great results…- Click, beeeeep We’ve all had them, we all switch off as soon as their spiel starts and...
8 Questions Marketing Managers must ask when choosing an inbound marketing agency By Paul Jackson Well, there’s certainly no shortage of them out there, but how do you choose an inbound marketing agency that will get you the results you want?
Yes, you can measure and track your marketing ROI! By James Roberts We often talk to people who are surprised when we tell them that it is possible to measure their ROI (Return on Investment) from their marketing activity.
How to create buyer personas & seriously target your marketing By James Roberts Targeted marketing is all about being clear about your audience and the benefit you bring them. The most effective way to do this is to create buyer personas.
