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By Jamie Rymer
How to boost social engagement
It's no secret that social media is a powerful marketing tool. How to grow your engagement...
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By Paul Jackson
The ultimate marketing strategy - customer experience
Winning over new clients costs a great deal more than maintaining an existing consumer base....
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Automation vs personalisation
By limiting unnecessary human involvement in business processes and therefore the scope for human...
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By Paul Jackson
Lead qualification: definition & techniques
One of the first opportunities for customers to become acquainted with your brand is sometimes a...
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Why user experience is important and how to improve it
We live in the digital age where experience is everything. An audiences experience of a brand must...
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How can your brand cater to a post-pandemic society and where can it add value?
The post-pandemic era is dawning, an era rich in opportunities. Despite the many complex challenges...
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How to build your business: from conception to success
Managing your own business and being your own boss offers the opportunity to achieve independence,...
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Behind The Madness gets social
Over the past year, with COVID 19 making our working lives increasingly socially isolated, the...
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The power of brand storytelling
As in any relationship, meaningful interactions build connections and familiarity. Brands require...
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The importance of your website, your global store
Websites offer brands the opportunity to showcase their most prestigious accolades. A solid online...
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Obtaining customer feedback: Part two
Following our previous feature on obtaining customer feedback, we continue to explore the...
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Best practices for automating your marketing efforts
Marketing Automation (MA) streamlines the user experience to help improve efficiency. MA's advanced...
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