How to boost social engagement
It's no secret that social media is a powerful marketing tool. How to grow your engagement...
The ultimate marketing strategy - customer experience
Winning over new clients costs a great deal more than maintaining an existing consumer base....
Automation vs personalisation
By limiting unnecessary human involvement in business processes and therefore the scope for human...
Lead qualification: definition & techniques
One of the first opportunities for customers to become acquainted with your brand is sometimes a...
Why user experience is important and how to improve it
We live in the digital age where experience is everything. An audiences experience of a brand must...
How can your brand cater to a post-pandemic society and where can it add value?
The post-pandemic era is dawning, an era rich in opportunities. Despite the many complex challenges...
How to build your business: from conception to success
Managing your own business and being your own boss offers the opportunity to achieve independence,...
Behind The Madness gets social
Over the past year, with COVID 19 making our working lives increasingly socially isolated, the...
The power of brand storytelling
As in any relationship, meaningful interactions build connections and familiarity. Brands require...
The importance of your website, your global store
Websites offer brands the opportunity to showcase their most prestigious accolades. A solid online...
Obtaining customer feedback: Part two
Following our previous feature on obtaining customer feedback, we continue to explore the...
Best practices for automating your marketing efforts
Marketing Automation (MA) streamlines the user experience to help improve efficiency. MA's advanced...
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