Become a mind reader with data
Ever wanted to become a mind reader? Get a job in marketing, and you've made the first step.
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Have you updated your buyer personas?
Who are you selling your product to? It’s great to have a rough idea of your target audience - but...
Getting to the root of customer pain points
Any business owner knows their product or service inside out, and they know how it solves a problem...
Buyer personas are crucial. Have you built yours?
You’ve created a great business concept, designed and created the perfect product, developed a...
Stripping marketing back to basics
Marketing, advertising, exposure, promotion. It’s all the same thing. Selling your business and...
Inbound marketing basics: the ultimate trio of marketing strategies
Nowadays, the majority of trend-keeping SME businesses use the inbound marketing methodology as...
How to use social selling to your advantage
Often mistaken for social media marketing, social selling has replaced the ‘cold calling’ step of...
What really drives your customer to purchase your product
There is an overwhelmingly vast amount of marketing decisions that must be made when establishing...
How inbound marketing increases your growth
In the saturated, competitive virtual universe of digital marketing, enhancing customer...
Ultimate guide to CRMs
CRMs are often mistakenly perceived as confusing, unnecessary, or a waste of time and money. It’s...
What Glastonbury taught us about marketing
Last month, the world witnessed the post-COVID return of the most highly anticipated music festival...
Is your product working?
Running a business keeps you on your toes, and it’s easy to dedicate most of your time to strategy...
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